Last week, I watched my impressions and followers on LinkedIn significantly increase leading me to suspect my personal and opinion posts were doing better than the posts promoting Network Momentum and the rest of the Momentum suite. To confirm my suspicion, I pulled the data. The Question I ran analysis from the pulled data so … Read More
Here’s a pattern I see often enough in the homesharing space that it’s worth writing about: a homesharing nonprofit’s founder or executive director writes a personal essay for the organization’s blog. Something like “why I decided to take in a housemate.” It’s meant to be warm, relatable, a little vulnerable. Good marketing instinct, on paper. … Read More
If you’re looking for work, full-time, freelance, or fractional, what you’re seeing on LinkedIn is how terrible the market is (I can attest to that) and how AI will be the end of humanity (so was the ballpoint pen, the typewriter, the personal computer, calculators, the lightbulb, the car, you get the drift). AI comes … Read More
[This is part of The Work That Matters, a Plain Speaking Communications series spotlighting nonprofits doing exceptional work and the communications challenges that come with it.] I’ve loved horses my entire life, and I’ve always been drawn to resilience, in animals and in people. Both can surprise you when given the right conditions to try … Read More
Imagine a campaign with a clear strategy, solid creative, and a team that knows what they’re doing. Yet, it still falls apart. Deadlines slip. Channels go out of sync. The launch happens, but nobody would call it integrated. The messaging was never the problem—the workflow was. And this happens more than most organizations want to … Read More
