Here’s a pattern I see often enough in the homesharing space that it’s worth writing about: a homesharing nonprofit’s founder or executive director writes a personal essay for the organization’s blog. Something like “why I decided to take in a housemate.” It’s meant to be warm, relatable, a little vulnerable. Good marketing instinct, on paper. … Read More
If you’re looking for work, full-time, freelance, or fractional, what you’re seeing on LinkedIn is how terrible the market is (I can attest to that) and how AI will be the end of humanity (so was the ballpoint pen, the typewriter, the personal computer, calculators, the lightbulb, the car, you get the drift). AI comes … Read More
[This is part of The Work That Matters, a Plain Speaking Communications series spotlighting nonprofits doing exceptional work and the communications challenges that come with it.] I’ve loved horses my entire life, and I’ve always been drawn to resilience, in animals and in people. Both can surprise you when given the right conditions to try … Read More
Imagine a campaign with a clear strategy, solid creative, and a team that knows what they’re doing. Yet, it still falls apart. Deadlines slip. Channels go out of sync. The launch happens, but nobody would call it integrated. The messaging was never the problem—the workflow was. And this happens more than most organizations want to … Read More
I’ve been fine-tuning this website and poking at my metrics. The site is still finding its audience, and the numbers reflect that, but one question keeps coming up: what is a user journey, actually? At one job, my department director dropped the phrase constantly. The more they said it, the more obvious it became that … Read More
