I’ve been fine-tuning this website and poking at my metrics. The site is still finding its audience, and the numbers reflect that, but one question keeps coming up: what is a user journey, actually? At one job, my department director dropped the phrase constantly. The more they said it, the more obvious it became that … Read More
[This is the first post in The Work That Matters, a Plain Speaking Communications series spotlighting nonprofits doing exceptional work, and the communications challenges that come with it.] I often dream of wolves. They appear to me as protectors and companions, never threatening, always present, which made sense. Since childhood, wolves have held their fascination. … Read More
Most organizations don’t have a communications problem. They have a strategy problem, and those are very different things. It usually starts small. A tactic gets added because a competitor is doing it, or because someone in leadership asked about it. Then another. Over time, the communications function becomes a collection of inherited habits with no … Read More
